Since our establishment in 1989 under the name The Country Collection, we’ve always been driven by our vision for the future. Every decision we make, every route our business takes, we are always supported by the foundation of our values.
If you ask someone to picture New Zealand, the very first thing imagine is the rolling green pastures of Aotearoa’s countryside, sunlight dappling the ground as flocks of sheep graze, mountains lining the distant horizon. We’re proud of the vision our country inspires. We want to keep it as beautiful and serene as it has always been, and this is where our values grow from. If you’re here, then it’s most likely where your values grow from too.
Hints from our past will always guide us in the future. It pays to remember history, especially when it comes to quality craftsmanship..
We value a straightforward and authentic approach to business, so what you see is always what you will get. While our garments may cost more than you are used to, the prices reflect our ethical approach to labour.
Fast fashion has a negative impact on our environment, so the clothes created are not made to last. At Great Kiwi Yearns, each garment we create is meant to last many lifetimes
The respect for our unique environment here in New Zealand is, we believe, our responsibility. At Great Kiwi yarns, we endeavour to provide to you not only with the best locally designed clothing, but also to create a positive change.
We encourage our respected suppliers to design products for a sustainable lifestyle as well as to minimise their impact on our land and nature. Thus, sourcing our garments from sustainable wool and fibres has been at the core of our business for the last thirty years.
To believe in craftsmanship is to believe in the quality of work, which is why you can be assured every garment you purchase is ethically made to the highest of standards
Respect for Land
Aotearoa is a unique corner of the world for which we hold deep respect. Our practices will always reflect our care and consideration for both the land and those who reside upon it.
Genuine, Award-Winning Kiwi Designers
Our vision is to support the growth of New Zealand’s fashion, farming, and retail industries through our luxury knitwear. Not only that, we are determined to bring heritage garments to the fore, eschewing fast fashion in favour of high-quality, premium craftsmanship. Every material we use is sustainably sourced from local farmers, and our garments are always designed to exhibit the full beauty of our natural fibres.
We are proud to have one of our most talented suppliers as the first fashion company in the world to be recognised by the United Nations for sustainability.
We are thankful to our customers, both local and international, as they are the ones enabling us to continue our journey of sustainable fashion. Not only that, they allow us to connect with people who share our values daily, and that inspires us to keep going.
ZQ-Certified Wool and Fibre Suppliers
Most of our finest suppliers are, meaning that the merino sheep providing the wool are controlled to be ethically treated with care and to have healthy lives in open pasture. The yarn is thus longer with a finer feel and stronger with a more resistant fibre. You are guaranteed that the quality of the wool is at the highest level that you would expect.