About Us
Who we are
Made from the land, and for it.
For hundreds of years, New Zealand’s story has been woven with wool. And for the last thirty years, we’ve been working on our own chapter, curating luxurious, 100% New Zealand-made knitwear from the heart of Queen Street.
We’ve always believed in sustainable style: timeless pieces, made with the planet in mind. When you come from a place as naturally beautiful as ours, that’s just what you do. So our natural, breathable fibres don’t just look good, they do good at the same time.
Our history
Two generations, one passion
Our shop on Auckland’s Queen Street is one of New Zealand’s premier knitwear retailers, displaying the finest collections from Kiwi designers all around the country.
Trish Gregory
Our beginning lay in the early nineties when our original shops were founded by Trish Gregory, an acclaimed and multi-award-winning designer, to showcase her newest fashion collections. The first natural yarn created in one hundred years was tested and developed in New Zealand during this period. This exciting new yarn was made of possum fur blended with merino wool, a brand-new medium that needed a fresh, refined designer to test its full capabilities.
Enter Trish Gregory. She was contracted to design and develop possum merino knitwear collections for one of the first manufacturers using this yarn. The results were sold in Gregory’s newly founded stores.
The stores’ success was immediate, and they soon developed an enviable reputation for sourcing gorgeous knitwear collections throughout New Zealand. They are still located in one of the oldest heritage buildings in Auckland, maintaining an eternal loyalty from their customers.
Anne Mazer
Anne is dedicated to making the world a better place. As a health professional for twenty years, she endeavoured to make a difference in the lives of her patients, committed to providing them with the highest quality care they deserved.
Anne fell in love with New Zealand and migrated with her family from France to give her children an unspoiled place to grow up. She was stunned by the authenticity of this country’s people and the depth of their genuine heritage, and believed the skilled farmers, artisans and designers who produce knitwear from the world’s finest natural fibres deserve recognition.
Guided by Trish for an entire year, Anne learned all the secrets of this industry, met incredibly talented and sincere people across the two islands and delved deep into the roots of this country. Her passion for sustainability and ethical values has since been a constant motivation for the development of the shops, and she brought her French touch to designing new clothing collections, designed and entirely made in NZ.
Where you’ll find us
107 Queen Street, Auckland
Since 1994, we’ve called 107 Queen Street home. Originally raised for the New Zealand Insurance Company, all the way back in 1918, it was one of the earliest high-rise buildings in Auckland.
Our façade is hard to miss, clad in Nelson Kairuru marble. It’s a beautiful example of taking the best of the land and shaping it to last — which, incidentally, is exactly what we’re all about.